Tips and Tricks for getting a web site ranked highly on search engines:
To buy your products or click on your adsense links - people have to find your website. Most traffic comes via search engines - so you have to cater for them.
Do consider search engines when designing your website
Do take time to get your content to be as user and search engine friendly as possible
URL names can be important for many search engines - if they contain keywords it can help but don't make them too long.
Do try to keep your content succinct and to the point. 300-500 words per page is ideal
Do use keywords and phrases intelligently throughout your content
Do use a unique Title and Description and Keyword Meta Tags on each individual page of your site
Do ensure that every page is linked within your website
Do try to include keywords or phrases around links in the text of your website
Do use thumbnails (smaller images that can be clicked on to enlarge) for photos that you want to present on your website
Don’t ignore search engines when designing your website – it is harder and more expensive to retro fit search engine friendly design after the site is live
Don’t publish reams of content on a page
Don’t publish massive photos or graphics just because you think they look good
Don’t cram lots of keywords into your meta tags – use them as they were meant to be used
Don’t copy content from another website and use it verbatim on yours – all content you or anyone else puts up is copyright to the author – respect that copyright.
Don’t copy a competitor’s meta tags and use them on your website
Don’t use any tricks like invisible text or keyword stuffing – they will only get you into trouble!
November 07, 2006
Get Listed on the Search engines
Unless you plan to spend money advertising your web site - you need to get it listed on the major search engines.
The main search engines you need to consider as part of your online marketing campaign are as follows: Google, AOL, Yahoo!, Overture, Inktomi, Alltheweb, AltaVista, Ask Jeeves, Teoma and the ODP (Open Directory Project).
Some of the above are technically directories meaning that a human editor reviews your website before entry into their database. The most well known directory is Yahoo!.
The Open Directory Project is one of the least known but most important directories as it powers results to Google’s listings among others.
Yahoo! is the web’s most visited website.
Google feeds results to AOL and is one of the most popular search engines in the world.
If you focus the core of your online marketing efforts on Google, Yahoo and MSN you will be well on your way to getting access to over 90% of the search engine traffic that counts.
How to get indexed
All of the search engines have a facility to let you submit your site. For example, if you go to www.google.com/addurl.html you will be able to submit your website to Google. It may take up to 4 weeks before the Google robot (as called a spider) visits your site. However, it is also possible that you will get visited by the spider so long as there is a link on the web somewhere pointing to your site.
The main search engines you need to consider as part of your online marketing campaign are as follows: Google, AOL, Yahoo!, Overture, Inktomi, Alltheweb, AltaVista, Ask Jeeves, Teoma and the ODP (Open Directory Project).
Some of the above are technically directories meaning that a human editor reviews your website before entry into their database. The most well known directory is Yahoo!.
The Open Directory Project is one of the least known but most important directories as it powers results to Google’s listings among others.
Yahoo! is the web’s most visited website.
Google feeds results to AOL and is one of the most popular search engines in the world.
If you focus the core of your online marketing efforts on Google, Yahoo and MSN you will be well on your way to getting access to over 90% of the search engine traffic that counts.
How to get indexed
All of the search engines have a facility to let you submit your site. For example, if you go to www.google.com/addurl.html you will be able to submit your website to Google. It may take up to 4 weeks before the Google robot (as called a spider) visits your site. However, it is also possible that you will get visited by the spider so long as there is a link on the web somewhere pointing to your site.
October 10, 2006
UK and Ireland Affiliate Schemes
Affiliate Window operate a very good affiliate site for UK based web sites. They have hundreds of merchants on board - with several well known comanies like Comet, Paddy Power, Sainsburys, CD WoW and more.
February 22, 2006
Getting Top on Google
Getting Top 10 on Google
If your web site is not getting visitors - then you will never make any money from it. Search engines probably account for more than half of all website visitors - and Google is the most widely used of all the search engines. If you can get your website listed near the top on the results pages on Google - then you are doing well. All sorts of search engine optimisation "experts" will offer to get you top on Google some will have the cheek to guarantee it! . Getting a site listed high on the search results on Google can be done - but if everyone is trying to do it for the same search term - then it is going to be difficult.
Top Ten Tps for getting in the top 10 on Google.
1.Concentrate on one or two main key terms or phrases for each page of your site. (Just one is best). The terms or words you choose must be what you expect your potential visitors to be searching for. Choose something that is likely to be entered as a search term - for example if your page is trying to sell widgets in Ondon then try "buy widgets London".
2.Make each key phrase at least 2 words long - preferably 3 or 4. Trying to compete on just a single word is not going to work - unless that word is something very rare. Don't place all your hopes on "widgets" if there are hundreds of other sites about "widgets" try things like "cheapest widgets UK" .
3. Use the selected key phrase(s) in the page title, early on in the page content, in the meta description and in the meta keywords.
4 Try and use some or all of the key phrase in the file name too if possible
5. Have unique and relevant content on the page. Do not copy other sites.
6. Don't repeat the key words too much.
7. Larger sites do better - so try and create several pages on the site .
8. Don't have more than 3 or four external links on the page.
9. Have a menu structure on the site so that all pages are linked together in a structured way.
10. Avoid fancy Flash animations on your main pages - keep it simple and with plenty of textual relevant content.
It can take a while for Google to pick your new pages up. Submitting the page to google might help. http://www.google.com/addurl.html.
An established site that is already well ranked on google will be scanned regularly and a new page can appear on google within 2 to 3 days sometimes.
If your web site is not getting visitors - then you will never make any money from it. Search engines probably account for more than half of all website visitors - and Google is the most widely used of all the search engines. If you can get your website listed near the top on the results pages on Google - then you are doing well. All sorts of search engine optimisation "experts" will offer to get you top on Google some will have the cheek to guarantee it! . Getting a site listed high on the search results on Google can be done - but if everyone is trying to do it for the same search term - then it is going to be difficult.
Top Ten Tps for getting in the top 10 on Google.
1.Concentrate on one or two main key terms or phrases for each page of your site. (Just one is best). The terms or words you choose must be what you expect your potential visitors to be searching for. Choose something that is likely to be entered as a search term - for example if your page is trying to sell widgets in Ondon then try "buy widgets London".
2.Make each key phrase at least 2 words long - preferably 3 or 4. Trying to compete on just a single word is not going to work - unless that word is something very rare. Don't place all your hopes on "widgets" if there are hundreds of other sites about "widgets" try things like "cheapest widgets UK" .
3. Use the selected key phrase(s) in the page title, early on in the page content, in the meta description and in the meta keywords.
4 Try and use some or all of the key phrase in the file name too if possible
5. Have unique and relevant content on the page. Do not copy other sites.
6. Don't repeat the key words too much.
7. Larger sites do better - so try and create several pages on the site .
8. Don't have more than 3 or four external links on the page.
9. Have a menu structure on the site so that all pages are linked together in a structured way.
10. Avoid fancy Flash animations on your main pages - keep it simple and with plenty of textual relevant content.
It can take a while for Google to pick your new pages up. Submitting the page to google might help. http://www.google.com/addurl.html.
An established site that is already well ranked on google will be scanned regularly and a new page can appear on google within 2 to 3 days sometimes.
February 19, 2006
HMV paying 4% commission
The HMV affiliate scheme is currently paying 4% commission on all sales of Cds DVds and games. It's a fairly high rate - similar to Amazon's and higher than others like CD wow and Play. The best thing with HMV is the 30 day cookie - which means that if someone visits HMV from one of your website's links - than anything they purchase in the next 30 days will earn you commission. Amazon only pay out if the visitor buys something during his visit - if they return later in the day any purchase something then you get nothing. HMV use Tradedoubler for the administration of their affiliate scheme. You can sign up today and start selling.
Sell Web Hosting
One and One are one of the biggest web hosting companies in Europe. You can earn money by selling hosting plans with 1+1 by signing up with Tradedoubler
The commission amounts are really good - you can get as much as £140 for some professional hosting packages. The basic web hosting pays a commission of £15 to £25 per sale.
If you have a European web site - or European visitors - this would be a good way of making money from your web site. Signing up with Tradedoubler allows you to join dozens of their other excellent affiliate schemes. Many major UK companies are partners with Tradedoubler. Payments are made direct to your bank account each month once you reach a certain level of earnings.
The commission amounts are really good - you can get as much as £140 for some professional hosting packages. The basic web hosting pays a commission of £15 to £25 per sale.
If you have a European web site - or European visitors - this would be a good way of making money from your web site. Signing up with Tradedoubler
February 16, 2006
High paying Irish Affiliate Scheme
Digiappz are offering 25% commission on sales of software - this is one of the highest commission rates I have seen on affiliate schemes. Most schemes usually payout less than 10%. They are also offering €0.05 cent for each click. Now the amount of pay per click schemes has drastically reduced in the last couple of years -so it's nice to see the odd one still being offered.
Digiappz are part of Digiweb - who are one of Europes major ISPs.
Digiappz was established with the mission of developing programs, scripts and solutions for internet developers, businesses, and organisations.
They are based in Ireland but service customers in 14 countries in Europe, United States, and Australia. They sell software for online hotel reservations and affiliate scheme management.
They are also offering 5% on all sales by affiliates that you sign up. Follow the link below for more details.
Digiappz affiliate scheme
Digiappz are part of Digiweb - who are one of Europes major ISPs.
Digiappz was established with the mission of developing programs, scripts and solutions for internet developers, businesses, and organisations.
They are based in Ireland but service customers in 14 countries in Europe, United States, and Australia. They sell software for online hotel reservations and affiliate scheme management.
They are also offering 5% on all sales by affiliates that you sign up. Follow the link below for more details.
February 14, 2006
Google Pay Per Click
If you haven't heard of Google then you must be on a different planet! Google is the most used search tool on the internet - ahead of it's nearest rivals Yahoo and MSN . Getting a website to appear in the top page on Google is not easy - so companies and individuals can pay to advertise on the google results pages. Google can also display adverts on any other website that has signed up to it's adsense scheme.
Adsense is really simple to join and easy to add the small bit of Javascript into your web pages to allow the ads to be displayed. Adsense works out what adverts to display based on your web page content title and keywords. If a person clicks on an advert then you will get paid. The amount you get paid will depend on how much the advertiser has agreed to pay google. Some clicks might on;y get you two or three US cents - but others could bring in two or three dollars. There are "rumours" of payments per click of as much as $50 - but I don't believe them myself.
Sign up to Google Adsense by clicking the blue button on the right side.
Adsense is really simple to join and easy to add the small bit of Javascript into your web pages to allow the ads to be displayed. Adsense works out what adverts to display based on your web page content title and keywords. If a person clicks on an advert then you will get paid. The amount you get paid will depend on how much the advertiser has agreed to pay google. Some clicks might on;y get you two or three US cents - but others could bring in two or three dollars. There are "rumours" of payments per click of as much as $50 - but I don't believe them myself.
Sign up to Google Adsense by clicking the blue button on the right side.
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