March 20, 2011

Adsense Earnings - Best Advert Position

Adsense earnings can be affected by where your adverts are located on a web page. There are hotspots - where people are more likely to see and click on adsense ads. The top left of a page is a good hotspot for adsense ads.
I recentlt changed a whole website with about 150 pages - the adsense adverts were originally in a 120 by 60 skyscraper on the right of the page. I altered all the pages so that the adverts are now on the left side of the page.
This month - the CTR is 2.48% .In the month before the changeover - the clickthrough rate was 2.35% - so not a very significant increase in click through at all .
So - in this limited experiment nothing has really been proven - a slight CTR incrrease that may have been caused by repositioning of the adverts from the right side to the left side.

My best performing ads are those that are shown in the middle of a page - between the text. These always have a high click rate.