November 07, 2006

Get Listed on the Search engines

Unless you plan to spend money advertising your web site - you need to get it listed on the major search engines.
The main search engines you need to consider as part of your online marketing campaign are as follows: Google, AOL, Yahoo!, Overture, Inktomi, Alltheweb, AltaVista, Ask Jeeves, Teoma and the ODP (Open Directory Project).
Some of the above are technically directories meaning that a human editor reviews your website before entry into their database. The most well known directory is Yahoo!.
The Open Directory Project is one of the least known but most important directories as it powers results to Google’s listings among others.
Yahoo! is the web’s most visited website.
Google feeds results to AOL and is one of the most popular search engines in the world.
If you focus the core of your online marketing efforts on Google, Yahoo and MSN you will be well on your way to getting access to over 90% of the search engine traffic that counts.
How to get indexed
All of the search engines have a facility to let you submit your site. For example, if you go to www.google.com/addurl.html you will be able to submit your website to Google. It may take up to 4 weeks before the Google robot (as called a spider) visits your site. However, it is also possible that you will get visited by the spider so long as there is a link on the web somewhere pointing to your site.

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